An Independent Journal of Luxury & Culture

VILCERIQUE

The Beauty of Things That Age.

The Vilcerique Journal / Brands

Brands

A classic Louis Vuitton monogram handbag held against a blue brick wall
Photography: Jonathan J. Castellon / Unsplash

Behind every great name is a story. And sometimes, the name becomes larger than the object.

A remarkable brand is more than a logo. It is a collection of stories, ambitions, traditions and carefully cultivated ideas about who we are and who we might become. From the great fashion houses to the makers whose names have become symbols, we explore the history, influence and enduring fascination of the brands that shape our world.

The Featured Story

Essay No. 001

Horse-drawn carriage outside a Hermès boutique

Brands / The Journal

Why Do We Desire Luxury?

The curious relationship between what we own, what we want, and who we think we are.

Read the Story →

Further Reading

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