
Fashion / Essay No. 013
The Art of Looking Ordinary
On quiet luxury, discreet wealth, and the curious status of appearing not to care.
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VILCERIQUE
The Beauty of Things That Age.
The Vilcerique Journal / Brands

Behind every great name is a story. And sometimes, the name becomes larger than the object.
A remarkable brand is more than a logo. It is a collection of stories, ambitions, traditions and carefully cultivated ideas about who we are and who we might become. From the great fashion houses to the makers whose names have become symbols, we explore the history, influence and enduring fascination of the brands that shape our world.
The Featured Story
Essay No. 001

Brands / The Journal
The curious relationship between what we own, what we want, and who we think we are.
Read the Story →Further Reading

Fashion / Essay No. 013
On quiet luxury, discreet wealth, and the curious status of appearing not to care.
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Culture / Essay No. 012
On the invisible doors of luxury, the power of exclusivity, and our desire to be let inside.
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Brands / Essay No. 010
The story of Cartier's LOVE bracelet, and how a piece of jewellery became a symbol of devotion.
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Fashion / Essay No. 009
How Coco Chanel helped transform the little black dress into an enduring symbol of elegance, and why the history of simplicity is more complicated than the myth.
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Fashion / Essay No. 007
How Coco Chanel helped change the way women dressed — and the complicated legacy she left behind.
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Brands / Essay No. 006
The story of the Hermès Birkin, and how a handbag became one of the world's most powerful status symbols.
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Culture / Essay No. 003
Mike Tyson, Gianni Versace and humanity's magnificent obsession with looking powerful.
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